What does ‘ionically charged’ mean (and why it is important)?

Minerals that are known as electrolytes in common parlance, such as magnesium, are in fact only electrolytes when in ionically charged form (eg: Magnesium Chloride), but are frequently found in non-electrolyte form (eg: Magnesium Chelate).

Unless the mineral is ionically charged (attached to a negatively charged mineral complex) it does not have the properties associated with electrolytes, such as enabling effective hydration and preventing cramping.

Many sports drinks which claim to contain electrolytes do not as the minerals they contain are not in ionic form. This means that such drinks will NOT hydrate effectively. elete™ is the only sports drink which contains the four ionically charged electrolytes necessary for effective hydration.