elete™ - The Electrolyte Concentrate

The only 100% pure and natural, no sugar, no calorie, scientifically tested and probably most effective ionically charged electrolyte sports hydration drink product in the world.

The elete range of 100% natural, ionically charged electrolyte products are derived from the evaporation of the mineral-rich water of the Great Salt Lake in Utah with nothing else added. elete contains all four of the key electrolytes (magnesium, potassium, chloride and sodium) in an ionically charged form together with other beneficial naturally occurring trace and ultra trace elements which enable the body to:

• Maintain hydration
• Prevent muscle cramps
• Sustain energy and endurance
• Enhance mental focus

These benefits can help during all forms of exercise including training, when competing and can even aid a faster recovery. Common symptoms like dehydration, cramping and loss of energy can regularly hamper performance, but these can be rapidly eliminated by using elete whose perfectly balanced, ionically charged electrolytes enable quick, effective assimilation.

Further Benefits of elete

• No additives at all i.e. no sweeteners, preservatives, colourings or flavourings
• No calories
• Reduces volume of water required to hydrate by 50%
• Flexible to use - can be added to any food or drink
• Excellent value – cheaper than any other sports drink or mix

ELETE REDUCES AMOUNT OF WATER NEEDED TO HYDRATE BY MORE THAN 40% - when compared to water alone. A significant benefit when considering how heavy water is to carry. This was revealed in a peer review published study using forest fire fighters in California in the summer of 2008 carried out by The University of Montana, in which 8 fire fighters were given water with elete added and 8 were given plain water over a period of five days of intense forest fire fighting. The results were astounding; those with elete in their water on average consumed 42.6% less fluid. see the full article

Just add to Water – or to any Food or Drink

As elete comes in a concentrated form its use can be highly flexible to meet the specific needs of any individual’s sports nutrition regimen or taste preference. For example, elete could be taken just before an event with carbohydrates, during an event with just water and afterwards with a protein drink to aid recovery.

The Choice of Professionals

elete has received strong endorsement from many leading sports men and women, including individual champions in athlectics, cycling, canoeing, tennis, golf, triathlon, biathlon, shooting, ultra distance running, motor racing, scrambling, rowing, marathon running and multi-event challenges such as the Ironman triathlons. In addition a growing number of Strength and Conditioning Coaches for Premier and Championship football teams recommend elete to their players as do those who guide an International Rugby team and Championship County Cricket Teams.

Pure Provenance

elete is derived from the inland sea water of the Great Lake in Utah in the United States. This body of water is about the size of the area inside the M25 and is fed with water and minerals from a largely wilderness area the size of Ireland. elete’s supply of water with naturally charged ionic electrolytes is harvested and then produced from a facility on the northern shore of the lake which is in an environmentally protected area. Here at the MRI plant, only natural processes are used in the complex concentration procedures used to concentrate the sea water prior to it being finally produced, mixed and tested, thus giving elete true provenance and traceability.

A Perfect Balance of Ionic Electrolytes – Magnesium being the key

Whilst electrolytes have been used for many years by athletes and sports professionals, existing products and brands will typically contain only one or two electrolytes, usually in a non-ionically charged form which are not easily assimilated by the body. For optimum benefits and hydration, all four major electrolytes (in particular magnesium) are required in an ionically charged form; in fact electrolytes are only true electrolytes when they are ionically charged as they do not function properly otherwise.

Sweating and physical stress deplete magnesium which works with other electrolytes to prevent muscle cramps, and helps the body to properly utilize oxygen, so magnesium replacement is essential for sports people. elete contains a perfectly balanced ionically charged combination of magnesium and the three other major mineral electrolytes (potassium, sodium and chloride), as well as over 60 other naturally occurring trace and ultra trace elements.